International Women's day by Lou Freeman
In honor of international women's day, CreativeLive is honoring me in a special group of females who break there barriers of photography!
Lou Freeman: International Women’s Day:
I am so very thankful for having followed the path I carefully chosen to reach the levels of Glamour and Fashion photography that I have.
My path began with the completion of my education with a Master of Photography and Graphic Design Degree.
My work today is still always created by making a solid statement artistically followed by a back up of technical
savvy techniques within the categories of set and clothing styling, make-up and hair, set building, creative simple and very complex
lighting set ups plus well planned post production. Today, I believe the combination of these skills
set me artistically and technically apart from many other photographers who were simple camera and lighting technicians of the time.
My true love in photography is a process of reaching the most interesting combination of these platforms within a single image or a series in motion.
I have had an a wonderful career with immense opportunities in the field of Glamour and Fashion Photography.
My mother was my biggest influence and it is she is who inspired me to follow the dance or my dreams. She often told me my passion would lead me to
success. We were very close and she was always there for me any time I needed her.
The climb was lucrative and I faced many challenges. The first of which was the simple curiosity of whether or not a women
could make any female subject feel sexy in front of the camera.
As I tackled these battles, It became my goal to prove this concept and my dreams possible.
In the first few years of my path with the Glamour Booking territory, there was aways a quandary over every "booking or hold date” for Fashion and
Glamour Magazines photographers if a female could do it. The notion was not quite or talked about in the background but shared openly with me.
It seemed there was a constant frustrating insecurity or worry from the artist directors and editors about whether a women should be confirmed
and booked on this type of job but the concerns were never technical ones but about the "sensual connection" between the photographers and subjects.
In other words, who might do the job in a more successful manner.
Knowing I had the skill set and the accomplished published work to prove it, I decided to show them everything I was made of as an artist.
My first steps were with my image and my brand. With my brand. I shortened my business name from Louise to Lou Freeman so that you would only
know apart from the rest of the photographic artists in my sphere of influence. So, I marched forward into battle. Looking always for the answer of “Yes”.
All the while knowing I had created the right “package”, I was really struggling personally with the fact it was really down to "my sex”.It just did real to me
that I could be proved as a female photographer with limited vision. At times it felt like limitations were placed on me could be out of reach but I never let it
hold me back for long as I persistantly began to chip away any question of "who photographed the images" and deliver simply amazing photography without
question. Every day I continued to prove to my self with my technical qualities, artistic merit and the numerous demands for my sessions that I could get
there sooner than I thought by the fashion and commercial bookings I was beginning to attract on a regular basis.
Then I began to polish myself personally, my delivery of my presentations, and continue to bring a truly unique vision to the subject matter to each and
every Individual and Advertising clients in the US and abroad.
It was not until after choosing to accept the opportunities to photograph thousands of beautiful women for Playboy magazined that I realized it was not
about me as a female but also the magazine had always viewed Male photographers as better choices to capture the sensual/sexual essence of the
Glamorous women they selected to grace the pages of their magazine.
This was utterly frustrating to me. I thought this issue would never leave my arena. There were times when I knew I had everything the job in which I was
on hold for would need but somehow a male would get the booking at the last minute.
So I began to try to prove myself vital and deserving of these magazine editorial shoots.
All along my path of work photographing almost 2000 women for Playboy, I continually gathered quotes from my subjects I photographed about their
thoughts or concerns on whether or not women could actually be viewed or photographed as sensually by female photographers as their
Rarely did I hear a model respond with the view point of "this was a job for only men". It seemed, no matter how amazing the male photographers technical skill sets were, women for the most part chose females for Glamour Photographers for quality, beauty, confidence & comfort reasons.
Following these many reviews, I discovered I could simply disprove the favor of the old ideas of superiority of the male photographer by delivering the reality of actions stated.
My entire game changed to deliver the act of going to far more trouble with the attention to the details that women love concerning their own beauty.
While men love women and their beauty details, Many do not know how to style, understand make up or a fabulous set.
These are details that "most” male photographers would never know or grasp without asking or having female assistance with.
Women have a silent understanding of each other. Women also love Make-up, styling, posing and set details that female photographers naturally focus on to bring their looks to the top.
In many cases, women also knew they could reach these precise details much quicker working with females than males making the job completion less stressful over all.
Historically, Men ask women to pose for them and expect them to emote
sensuality on their own without proper instruction.
It seemed like no one was telling them the difference.
In response to this, I began to help women reach every pose with language that helped them get there effortlessly and comfortably.
Once I knew this to be the case, I capitalized on the details I knew to be what really counted with every session.
Today, I have Posing Apps on iTunes for posing to help models and photographers do this effortlessly for live modeling and photo sessions.
My clients have all shared many great guidance in the form of planning meetings followed by even more exciting photo sessions.
My goal was really have top quality of every element of every aspect of the sessions.
The results, women paid me greater respect for me being a female and not being a male. They could actually relax and allow better images to be captured of themselves.
At the time, I was one of only a few successful female photographers and the only one in the Playboy Glamour Arena. So, I began to feel the real sense of competition with male photographers fade away and a rise in my own professionalism with respect to attaining all types of Fashion and Advertising Photography as well as being a sought after Glamour Photographer by indiviiduals that have worked with me for my lifetime.
The rewards were tremendous and my photo sets and studio have grown tremendously in the process utilizing the best gear, sets, backgrounds and lighting.
Today, Our roles as females have dramatically changed in the world we live in but women are still set in a view of being less intelligent, less strong and not great money makers.
My suggestion is don’t fall into the trap of believing this notion.
Start today to learn as much as you can about ways to enhance your craft and increase your skill set in order to shine out beyond your colleagues.
Learn about the best enhancements you can make for a stronger self, band, plus creative and artistic enhancements.
Make money and your craft the focus of your life on a daily basis.
Invest in your life and love it.
Keep your gear in good shape and find out new ways to make your job easier and more cost effective.
Always strengthen yourself to be able to work successfully on your own and know great teams and artists who can lift you to a better level when you need them.
Thanks for taking the time to hear my path to Glamour and Beauty.
I hope this helps you too find hope, results and happiness within.
Recent PostsInternational Women's day by Lou Freeman Lou Freeman go live on Apple TV and has 3 Posing APP s available on iTunes %50 off on All Photo Session for holiday gifts for 2017? Hugh Hefner's Influence with Lou Freeman Lou Freeman's Conceptual Portrait and Fashion Lighting Workshop Oct 2017 48 Hour Sale on all Photosessions Lou Freeman's Workshops: Conceptual Portrait and Fashion Lighting (Oct. 2017) Shutterfest 2016 Features Lou Freeman Glamour Lighting and Zenfolio, My Triple Threat! Lou Freeman's take on Delkin Devices: SD & CF USB 3.0 Readers and SD Black Cards